# **Perplexity AI vs. Google: Lee Jung-jae from Squid Game Illuminates the Future of Search**
If there’s one thing *Squid Game* actor Lee Jung-jae excels at, it’s navigating life-and-death situations. But what if the real hurdle wasn’t avoiding danger or vying for riches—but merely securing a straightforward response from the web? That’s the concept behind a witty new advertisement from [Perplexity AI](https://www.perplexity.ai/), which is already stirring excitement in the fierce competition for search engine dominance.
## **The Concept: Lee Jung-jae vs. the Online World**
In the advertisement, Lee finds himself ensnared in a tense, dimly-lit chamber—a clear reference to the high-stakes tension of *Squid Game*. His sole path to freedom? Uncovering the accurate answers. Naturally, he resorts to the globe’s most renowned search engine, humorously presented as “Poogle.” However, instead of receiving useful information, he’s overwhelmed by a barrage of blue links, ads, and content optimized for SEO that hardly aids his escape.
Exasperated, he turns to Perplexity AI, which promptly delivers clear, succinct answers, paving the way for his liberation.
The advertisement also directly critiques Google’s recent AI missteps. At one juncture, Lee inquires about how to make cheese adhere to pizza. Perplexity AI quickly offers the right mozzarella choice, then cheekily adds: *“Don’t use glue.”* This is a witty nod to [Google’s notorious AI-generated suggestion](https://bgr.com/tech/google-ai-overviews-are-still-a-disaster-unless-you-like-glue-on-your-pizza/), which once recommended adding Elmer’s glue to pizza sauce.
This humorous yet sharp critique underscores the mounting dissatisfaction with conventional search engines and sets the stage for Perplexity AI’s emergence as a formidable contender.
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## **Perplexity AI: The Underdog Challenging Google**
For those new to Perplexity AI, it’s a rising contender in the realm of AI-driven search. Unlike Google, which provides users with an extensive list of links (often cluttered with advertisements and SEO-enhanced material), Perplexity AI seeks to deliver direct, conversational, and factual responses.
Consider it an AI-driven assistant that not only guides you in the right direction—it leads you straight *to* the answer.
### **How Perplexity AI Functions**
Founded in 2022, Perplexity AI has established itself as a rival to Google, Bing, and even ChatGPT’s browsing functionalities. Instead of depending on page rankings and ad-based results, Perplexity scours a range of credible sources and synthesizes clear, well-informed replies.
“Rather than expecting users to sift through ads and SEO-centric page rankings that create clutter and waste time, the new era of search will be characterized by succinct, high-quality, and trustworthy answers with inline citations,” remarked Perplexity CEO Aravind Srinivas in a previous interview.
This method is a direct challenge to Google’s enduring supremacy, and as shown by this advertisement campaign, Perplexity isn’t hesitant to highlight the shortcomings of Big Tech giants.
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## **Google’s AI Mistakes: A Series of Blunders**
While Google retains its status as the leading search engine, its AI development has been anything but seamless. The pizza glue debacle is merely one instance among a succession of embarrassing errors.
### **Recent Google AI Errors:**
1. **Pizza Glue Blunder** – Google’s AI suggested using Elmer’s glue to make cheese stick to pizza.
2. **Historical Image Scandal** – In 2024, Google’s Gemini AI faced criticism for producing historically inaccurate images.
3. **Fact Invention in Bard AI** – Google’s competitor to ChatGPT, Bard, was caught fabricating facts during high-visibility demonstrations.
4. **Employee Backlash** – Even within the company, Google’s staff have condemned its AI implementations as hasty and disorganized.
These mistakes have sparked apprehension regarding Google’s effectiveness in incorporating AI into search, creating an opportunity for competitors like Perplexity AI to build momentum.
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## **The Future of Search: AI-Driven and User-Centric**
The conflict between Perplexity AI and Google signifies a broader transformation in how people engage with search engines. Users are increasingly discontented with advertisement-heavy, SEO-driven outcomes that prioritize profit over clarity.
### **Why Perplexity AI Might Shape the Future:**
– **Ad-Free Experience** – Unlike Google, Perplexity AI does not depend on ads for income.
– **Direct Responses** – Rather than compelling users to navigate through multiple links, Perplexity provides succinct, thoroughly researched answers.
– **Trust & Transparency** – Perplexity cites its references, decreasing the likelihood of misinformation.
As AI continues to redefine the landscape…
