new, premium electronics, its Kirkland brand is typically linked with home products, like paper towels, pet goods, golf balls, apparel, and even batteries. If Costco stocks a brand, there’s a strong possibility a Kirkland Signature alternative reflects its quality at a reduced price.
Numerous individuals consider Kirkland Signature offerings to be on par with their branded equivalents – and for good cause. Many well-known brands produce Kirkland Signature products, including batteries. In a 2016 discussion with WSB-TV Atlanta, former Costco CEO Craig Jelinek revealed that Duracell manufactures the same Kirkland Signature batteries that you find alongside Duracell batteries on store shelves. Jelinek clarified that the Kirkland Signature brand helps consumers save money by eliminating advertising expenses and opting for straightforward, unadorned packaging. Amazon employs a similar strategy with its own Amazon Basics batteries, produced by Japanese firms.
The battery collaboration is merely the beginning. Starbucks once produced Kirkland Signature Coffee, and the warehouse club’s tuna is sourced from Bumble Bee. Green Mountain Coffee Roasters also serves as the brand behind Kirkland’s K-cups.