# Apple Incorporates Video Podcasts with Improved Experience in iOS 26.4
Apple Podcasts has unveiled a fresh video podcast experience with the launch of iOS 26.4. This upgrade enables iPhone users on the iOS 26.4 Release Candidate to enjoy video podcasts together with standard audio formats, simplifying the experience for creators and audiences.
## Improved Video Podcast Experience
The latest video podcast capability allows creators to publish video material that can be either streamed or listened to as audio, removing the necessity for separate feeds. This integration empowers creators by providing a platform to distribute their content via participating hosting services and ad networks while keeping control over their material and monetization approaches.
At launch, supported hosting providers include Acast, Amazon’s ART19, iHeartMedia’s Triton Digital, and SiriusXM, among others. This partnership guarantees that creators can implement dynamic ad insertion for video podcasts, enabling them to seamlessly integrate video ads within their programs. This functionality presents new monetization possibilities while preserving content integrity.
## Dynamic Ad Insertion
For the first time, creators can dynamically incorporate video ads, including host-read placements, into their podcasts. This feature not only enhances the advertising experience but also allows creators to access the larger video advertising market. The integration of video ads is conducted without disrupting current follower or download trends, enabling creators to capitalize on their content through sponsorships and dynamic advertising efficiently.
## Revenue Model and Hosting Support
Apple does not impose fees on hosting providers or creators for distributing podcasts on Apple Podcasts, regardless of whether it’s through traditional RSS/MP3 or HLS video. However, later this year, Apple will introduce a standard impression-based fee for participating ad networks delivering dynamic ads in HLS video on the platform.
It’s noteworthy that the new video experience will not automatically become available for all existing video podcasts. Each hosting provider is required to support Apple’s new video system, meaning users may need to verify updates from their chosen podcasts.
## Podcasts with Apple Podcasts Video Support
At present, two podcasts have successfully integrated the new video system: [Primary Technology](https://podcasts.apple.com/us/podcast/primary-technology/id1723943281) and [Movies on the Side](https://podcasts.apple.com/us/podcast/movies-on-the-side/id1373518864). Stephen Robles, the host of both programs, has announced their availability using the new Apple Podcasts Video feature, encouraging listeners to utilize the enhanced functionality.
## Compatibility and Future Prospects
The new video podcast experience is compatible with iPhone, iPad, Apple Vision Pro, and the web. However, support for Mac or Apple TV is currently absent, which could further enhance the viewing experience. Apple is anticipated to roll out iOS 26.4 to the public later this week, representing a substantial advancement in the podcasting domain.
In summary, Apple’s new video podcast experience in iOS 26.4 signifies a significant leap forward for both creators and listeners, offering enhanced features and monetization avenues while streamlining the podcasting process.