In recent days, social media has been inundated with a purported leak of an iPhone 17 event invitation. Titled “Futurebound,” this invite suggests an in-person Apple Event at the Steve Jobs Theater in Apple Park on September 9.
While at least two sources have confirmed that the iPhone 17 event is likely slated for September 9, it appears this invite is merely a tactic to generate buzz. Historically, Apple Event invitations have never leaked prior to their release to the media, and are typically sent only a couple of weeks ahead of the official keynote.
Years ago, you may recall Siri hinting at an upcoming Apple Event, but the company has never had its invitation disclosed prematurely. Even if the date turns out to be accurate, which will only be confirmed once Apple distributes the actual invites, this is merely another instance of social media hype that typically surfaces leading up to significant Apple announcements.
iPhone 17 could still launch on September 9
Apple tends to schedule iPhone gatherings a week following Labor Day, which falls on September 1. The company commonly holds these events on Tuesdays, making the September 9 date logical. Pre-sales could then commence on September 12, with general availability beginning on September 19 as customers start obtaining the new models.
This eagerly awaited Apple Event is anticipated to showcase four new iPhone 17 models, including the ultra-slim iPhone 17 Air. Additionally, Apple is expected to unveil up to three new Apple Watch models during the keynote. Other speculated devices that might make an appearance at the event include the AirPods Pro 3 and AirTag 2.
While M5 Macs are now anticipated in early 2026, it seems Apple has enough products lined up for another potential event in the upcoming months, including a new Apple TV 4K, HomePod mini 2, new M4 iPad Air, M5 iPad Pro, an A19 Pro iPad mini, and A18 iPad. Additionally, there appears to be an extensive array of home robots currently under development behind the scenes.
