iPhone 17 Air is set to take the place of the iPhone Plus, but the company has more planned. Bloomberg, a leading source on upcoming launches, states that Apple will unveil its inaugural foldable iPhone in 2026, in time for the iPhone’s 20th anniversary in 2027.
Nevertheless, while it appears that Apple is preparing to roll out thrilling new designs and features for the iPhone annually over the next three years, this could potentially jeopardize the company’s profitable Pro series. Historically, Apple tends to sell more iPhone Pro models shortly after introducing a new range, but in the grand scheme, it’s the more affordable base model that typically sees the highest sales.
Moving forward, Apple’s iPhone lineup might resemble this next year: iPhone 18, iPhone 18e, iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, iPhone 18 Fold. Long-standing Apple enthusiasts would surely be thrilled, yet if the Air is priced higher than the Plus and the foldable is on par with those from other leading manufacturers, the average selling price of Apple’s iPhone range is poised to soar. This scenario not only risks confusing buyers, but it could also deter shoppers who are price-sensitive.
