Reasons In-Store TV Demonstrations May Be Deceptive

Reasons In-Store TV Demonstrations May Be Deceptive

1 Min Read


Frequent mistakes made when purchasing a TV—such as opting for a screen that is overly large, or choosing an entry-level model despite having the budget for a premium option—are more common than one might realize. Another such error is presuming that in-store TV demonstrations accurately depict the picture quality the television will generate in a residential environment. Regrettably, this is nearly always untrue, particularly with high-end QLED and OLED models. Brands like Samsung and LG aim for their flagship TVs to appear as vivid and colorful as feasible, which frequently results in one or two scenarios:

To begin with, there’s a significant likelihood that these premium TVs (along with several other displayed models) are configured in store or demo mode. This commonly maximizes the TV’s brightness and color vibrancy, causing the image you observe to remain lively and striking in a well-lit retail space. Moreover, there is specialized content to take into account, as we would not be surprised if Samsung’s top QD-OLED is either showcasing a built-in demo loop or has an external device linked, relaying an uncompressed 4K or 8K signal to the display.

Take caution with demo modes and ideal content

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