Roku’s newly launched $2.99 ad-free streaming device costs less than a cup of coffee. In recent years, the market has become increasingly competitive, with parts, components, and electronic assemblies becoming more efficient and affordable. This enables manufacturers to produce higher-quality TVs at lower prices. Consequently, numerous accessible brands have emerged, including some that people may have only recently discovered, such as Hisense, TCL, and even Amazon and Roku’s own brands.
These brands are gaining recognition due to the competitive nature of the market. To grasp this transformation, one only needs to look at pricing; years ago, 4K TVs were priced above $500, whereas now they can be found for approximately $350. Various panel technologies and additional features affect the price, but the best inexpensive TVs on Amazon feature Roku or Fire TV and are around $350. This was unimaginable three to five years ago, yet the true profit generator for companies like Roku is the sale of data.
