In January 2024, Samsung unveiled the Galaxy AI suite of generative AI functionalities coinciding with the debut of the Galaxy S24 series, signaling a crucial advancement in positioning these devices as AI-focused, a strategy not yet mirrored by other premium smartphone creators. Initially, these AI capabilities were provided free of charge to Galaxy S24 consumers, with Samsung pledging to uphold this complimentary access until the close of 2025.
As the deadline nears, sources indicate that Samsung is evaluating a subscription framework for specific Galaxy AI functionalities. The possible pricing information could be revealed during the Galaxy Z Fold 7 and Flip 7 launch event or later in the year before the existing free access period wraps up.
The Galaxy S25 Edge, Samsung’s newest flagship, continues to provide free Galaxy AI access until the end of 2025, offering new purchasers up to six months of free usage. This steady communication over the last two years suggests Samsung’s probable shift to a subscription-based approach to recover feature expenses.
Samsung’s TM Roh previously mentioned that the choice to introduce a subscription charge would rely on “customer preferences and market dynamics.” Experts expect an announcement regarding the new Galaxy AI strategy either at the forthcoming Galaxy Z Fold 7 occasion or before the year concludes.
Moreover, Samsung is speculated to hold an Unpacked event this autumn to unveil its first Android XR headsets, including Project Moohan, which are designed as AI-first devices. This gathering could provide an excellent opportunity to disclose Galaxy AI pricing, particularly given the suite’s competitive advantage over Apple’s Apple Intelligence.
