# Setapp Mobile: A Fresh Third-Party App Store for iPhone Debuts in Europe
In a notable advancement for iPhone users in Europe, **MacPaw** has unveiled the open beta of **Setapp Mobile**, a third-party app platform for iOS devices. This release follows an earlier closed beta, signaling a substantial change in the iPhone landscape, which has traditionally been closely managed by Apple. The introduction of Setapp Mobile is a reaction to new regulations in the European Union (EU) mandating Apple to permit alternative app stores on its devices.
## What is Setapp Mobile?
Setapp Mobile is a third-party app store tailored for iPhone users, providing a carefully selected assortment of applications that aren’t found on Apple’s official App Store. The platform is created by **MacPaw**, a software firm recognized for its well-known Mac utility applications, including **CleanMyMac**. Setapp has been accessible on macOS for several years, offering a subscription service that grants access to a diverse range of premium applications. Now, with the launch of Setapp Mobile, iPhone users in the EU can experience something similar.
## Why is Setapp Mobile Significant?
The launch of Setapp Mobile is a direct consequence of the **European Union’s Digital Markets Act (DMA)**, which seeks to enhance competition and innovation within the digital marketplace. The DMA has compelled Apple to implement substantial changes to its iPhone ecosystem, including permitting third-party app stores and sideloading of applications—capabilities that were once restricted.
For years, Apple has enforced strict oversight over its App Store, necessitating that all iPhone applications be distributed via its platform. This control allowed Apple to uphold its policies and collect a 15-30% commission on all app transactions and in-app purchases. However, the DMA has altered the environment, granting iPhone users in the EU greater liberty in selecting their app sources.
Setapp Mobile is among the first third-party app stores to leverage this new regulatory framework, providing an alternative to Apple’s App Store for users in Europe.
## Who Can Access Setapp Mobile?
Currently, **Setapp Mobile is available exclusively to iPhone users residing in the European Union**. This indicates that even if you possess an EU-based Apple ID, you will not have access to Setapp Mobile unless you are physically situated in one of the EU nations. This restriction exists to comply with Apple’s limitations and the new EU directives.
To utilize Setapp Mobile, you will need:
– An **iPhone operating on iOS 17.4** or newer.
– An **Apple ID** linked to an EU address and payment method.
Individuals outside the EU will not be able to access Setapp Mobile, as Apple’s measures hinder sideloading and third-party app stores in various regions.
## How to Get Started with Setapp Mobile
To participate in the open beta of Setapp Mobile, users should complete these steps:
1. **Update your iPhone** to iOS 17.4 or newer.
2. Navigate to the official Setapp Mobile website at [this link](https://setapp.com/setapp-mobile).
3. Follow the guidelines to download and set up the Setapp Mobile app on your iPhone.
It’s crucial to understand that users who took part in the closed beta will lose access to the app as of the open beta launch date. They will need to re-enroll in the open beta to continue utilizing Setapp Mobile.
## What’s New in the Open Beta?
Per **Mykola Savin**, Director of Product Management at MacPaw, the insights gained from the closed beta have played a key role in refining the open beta version of Setapp Mobile. While exact details regarding the enhancements haven’t been revealed, users can anticipate a more polished experience influenced by early tester feedback.
The open beta is anticipated to present a broader array of apps, enhanced performance, and a more intuitive interface compared to the closed beta version.
## The Future of Third-Party App Stores on iPhone
The introduction of Setapp Mobile marks the dawn of a new phase for iPhone users in Europe. As the DMA continues to reshape the digital environment, an increase in third-party app stores is likely, offering users additional choices and potentially reduced pricing for apps and services.
However, it remains uncertain how Apple will respond to this new scenario. While the company has adhered to the EU regulations, it is still unknown whether similar adaptations will occur in other areas, such as the United States or Asia. For now, iPhone users outside the EU will need to wait before gaining access to third-party app stores like Setapp Mobile.
## Conclusion
The debut of Setapp Mobile in Europe signifies a considerable transition in the iPhone ecosystem, providing users with an alternative to Apple’s App Store for the very first time. While the service is presently restricted to EU nations, it
