Google has announced a new open standard known as Universal Commerce Protocol (UCP) that enables AI agents to shop, complete purchases, and manage payments on your behalf. This groundbreaking protocol seeks to enhance the online shopping journey by enabling AI agents to handle product searches, comparisons, cart additions, and checkouts with one command. UCP standardizes the interactions among AI agents, retailers, and payment processors, establishing a unified language for effortless transactions.
Google has collaborated with significant entities such as Shopify, Walmart, Visa, and others to implement this protocol. Initially, UCP-enabled checkout will be accessible in AI Mode within Google Search and the Gemini app in the U.S., utilizing Google Pay and Google Wallet for transactions. Support for PayPal and additional features like loyalty rewards is expected to be introduced soon.
For enterprises, Google is rolling out Business Agents, virtual sales helpers that provide product information in the brand’s voice, along with Direct Offers, which deliver exclusive coupons within AI Mode. This advancement sets the stage for AI-driven shopping experiences, simplifying purchases to a single tap.