**Amazon Unveils Alexa Plus for the Internet**
Following the debut of Alexa Plus (Alexa+) last February, Amazon is now prepared to extend the AI assistant’s reach to the web for Early Access users. By introducing Alexa Plus online, Amazon aims to make the Alexa AI assistant accessible to everyone, even for those without any Amazon devices featuring Alexa like Echo speakers and Fire TV gadgets nearby. For Amazon customers already engaging with Alexa Plus through their devices, the launch of Alexa Plus on the web will enhance the ease of interaction with the AI assistant.
Another significant motivation for offering Alexa Plus through Alexa.com is Amazon’s strategy to effectively compete with chatbots that have surpassed Alexa in popularity, such as ChatGPT and Gemini. When ChatGPT gained immense traction in late 2022, it revolutionized the tech landscape. In response, a multitude of tech companies began creating their own chatbot alternatives or developing AI-centric products. At that time, Alexa was already functioning as a voice assistant on Amazon devices, but it was not on par with ChatGPT.
While Alexa could stream music and place orders for users, ChatGPT answered general inquiries in conversational language. Now, three years later, chatbots like ChatGPT have acquired new functionalities, evolving into even more effective AI tools than the version that went viral in 2022. Nevertheless, it is not until early 2026 that Amazon begins to earnestly compete with other chatbots. That being said, Alexa Plus won’t be a direct equivalent to ChatGPT.
**Capabilities of Alexa Plus**
Amazon announced in a press release that Alexa Plus has developed “swiftly” since its introduction in February. The AI assistant interacts with thousands of services and devices, reaching tens of millions of users. Amazon stated that Alexa Plus has transformed how people utilize voice assistants, recording “twice the conversations, three times the purchases, five times the recipe requests” since its release last year.
For its web version, Amazon promotes a comprehensive Alexa Plus experience. The AI can respond to questions, “delve into intricate subjects,” generate content, plan travel, assist with schoolwork, manage documents, and collaborate with various apps and devices. The assistant allows control of smart home functionalities through the web, aids in creating to-do lists, updates calendars, and facilitates restaurant reservations. Alexa Plus also boasts meal planning and recipe discovery, with extensive integration with Amazon Fresh and Whole Foods. Thus, Alexa Plus can assist in grocery shopping tailored to your needs, provided the items are purchased from Amazon.
Alexa Plus can also link with other Amazon devices, including Fire TV. Users can inquire about specific shows and receive personalized suggestions, which Alexa will recall on their Fire TV. Alexa leverages Echo Show displays to offer culinary guidance. Additionally, Alexa Plus is compatible with a wide array of smart home devices, enabling users to manage their smart homes through the browser. This could involve unlocking doors, monitoring security cameras, or adjusting a thermostat. The smart home products that Alexa can manage will be listed in a sidebar on Alexa.com for easy access.
**Accessing Alexa Plus**
Alexa Plus might not boast the more advanced AI capabilities offered by other chatbots. There is no support for advanced reasoning and voice interaction, and it remains uncertain whether it can produce images as seamlessly as products like ChatGPT and Gemini. Furthermore, it is unclear if Alexa Plus can provide programming assistance and in-depth research reports, features you might expect from other chatbots. However, Alexa Plus is still in its formative stages: Companies such as OpenAI and Google have refined their chatbots over multiple years to become the robust tools they are today.
In other words, Alexa Plus is accessible through an Early Access program, indicating that Amazon is still in the initial phases of development. Interested users can sign up for Early Access to experiment with Alexa Plus on the web. An active Amazon Prime subscription is not required to utilize Alexa Plus online. However, Alexa Plus will be complimentary for Prime members once the Early Access testing phase concludes. Non-Prime users will incur a charge of $19.99 per month for Alexa Plus. The AI assistant is also available on mobile through the Alexa application.
