We assessed every Roku streaming device from least to most favorable, but regardless of how much you invest in one of these streaming devices — or Roku-integrated smart TVs — advertisements will be an inescapable element of your experience. Roku is also able to track your search activities and share this information with third parties.
Thankfully, Roku users maintain some power over the variety of ads they encounter. They can also influence who gets access to their personal details. To manage this, navigate to Settings > Privacy > Privacy Choices, and activate the option that says, “Do not share/sell my information.” You may additionally want to enable the option for “Limit use of sensitive information.” To prevent seeing specific types of ad content (e.g., alcohol, politics, violence), go to Settings > Privacy > Advertising > Sensitive ad content, then select the categories you wish to exclude. Once you click OK, these choices will be recorded and applied across all devices associated with your Roku account.



