the smart TV industry is populated by both long-established brands, such as LG and Sony, as well as newer entrants like Hisense, TCL, and Vizio, which have secured a niche for themselves by providing budget-friendly solutions. In recent times, companies like Amazon, Roku, and Walmart (through its Onn label), which do not fall under the traditional electronics category, have also entered the smart TV market with economical 4K options. Nonetheless, one smart TV brand distinguishes itself by consistently delivering a reliable experience: Samsung.
As per the most recent analysis by the American Customer Satisfaction Index (ACSI), Samsung remains at the forefront of consumer satisfaction metrics among television makers. It achieved a score of 83 in the 2025 metrics, with users appreciating the image quality, audio, durability, connectivity, and aesthetics of the brand’s televisions. This marks the second consecutive year, and the third in four annual satisfaction assessments published by ACSI, that Samsung has led the rankings, demonstrating that its televisions are highly regarded by consumers.
A similar enthusiasm for Samsung TVs is reflected in a study released by Park Associates, which states that 37% of smart TV households in the US own a Samsung television. Therefore, if Samsung TVs have captured your attention, here is what the company currently has available in the US.
