Google Photos and YouTube on Wednesday, followed by Google on Thursday, unveiled three new features designed to enhance your online shopping experience in the back-to-school season and upcoming shopping events.
These features may not be entirely new if you have been keeping a close eye on Google’s AI advancements. Some were introduced at Google I/O 2025 and underwent limited testing through Search Labs experiments. Google is now poised to provide a broader audience access to some of the new AI tools related to shopping that have been developed.
Shoppers in the U.S. will be the initial users of the “try it on” and “track price” functionalities. Both AI features will be accessible in Google Search this week. Later in the fall, Google plans to launch a “vision match” tool in AI Mode, which will first be available to American Google Search users. It remains uncertain when these new shopping-oriented AI features will be available internationally.
