Netflix has recently upped the prices of its plans, and now YouTube Premium subscribers are about to face a similar rise. YouTube is set to boost the subscription fees, with adjustments expected to take place beginning with the next billing cycle. Although Google hasn’t formally announced the price increase in a press release, emails are being distributed to subscribers, and some are already noticing the change when attempting to upgrade to a Family plan.
In general, costs for YouTube Premium will rise across the board, affecting Music Premium as well. The most significant price increase will occur for YouTube Premium Family subscriptions, which will jump from $22.99 to $26.99 a month. Individual subscribers will see their monthly fees increase from $13.99 to $15.99, and Premium Lite users will now pay $8.99 monthly, up from the initial $7.99 set when the service launched in 2025. Subscribers to YouTube Music Premium are also facing an increase, with their monthly rates climbing from $10.99 to $11.99.
In summary, the largest hike is $4 for the Family plan. YouTube last adjusted prices for the Family plan in 2022, making this increase not entirely surprising nearly four years later. The regular Premium subscriptions last saw their prices rise in 2023.