Microsoft has attempted to establish an Xbox mobile store for years, relying on app stores to provide opportunities. Initially announced in 2022 as a competitor to Apple and Google, the project was delayed beyond its promised July 2024 launch. Recently, the testing store URL ceased functioning, signaling a halt. Microsoft blames strict app store regulations for impeding progress. CEO Asha Sharma expressed optimism, stating that mobile competition is crucial and the Xbox store concept remains alive. The company hoped outcomes from the Digital Markets Act or US court actions would open app stores, but has shifted to a web-based offering. Former CEO Phil Spencer envisioned Xbox content accessibility across various devices, yet after three years, the necessary changes for such a future remain unrealized.
Microsoft says the ‘idea’ of an Xbox mobile store ‘is not dead’
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