Nintendo is increasing the global price of its Switch 2 console due to “changes in market conditions” and is predicting a decrease in sales next year. Starting September 1st, the Switch 2 will retail for $499.99 in the US, up from $449.99. Similarly, the price will rise by $50 in Canada ($679.99 from $629.99) and €40 in Europe, making it €499.99 (approximately $587). In Japan, the price increase will take effect sooner on May 25th and will affect a wider range of Switch products. The Switch 2 will go from ¥49,980 ($318) to ¥59,980 ($382), with similar hikes for the original Switch, Switch OLED, and Switch Lite models.
Japan will also experience price hikes for Nintendo Switch Online subscriptions and playing cards, starting May 25th. These pricing changes, announced alongside Nintendo’s financial earnings, are attributed to “various changes in market conditions expected to extend over the medium to long term.”
“We sincerely apologize for any impact these price revisions may have and appreciate your understanding,” Nintendo stated.
In its most recent financial update, Nintendo reported selling 19.86 million Switch 2 units in FY26, surpassing the original Switch’s 15.05 million units in its first full fiscal year. Nintendo noted that Switch 2 sales were “more concentrated in the launch year” than previous systems, thus anticipating lower sales in the second year.
The company forecasts selling 16.5 million Switch 2 units in FY27, with an expected ¥100.0 billion impact on revenue due to “rising component prices, particularly for memory, and tariff measures.”
This comes after Sony recently increased the price of PlayStation 5 consoles by $100 in April, and Microsoft raised prices for Xbox Series S/X consoles and controllers last year. The original Switch, Switch OLED, and Switch Lite prices remain unchanged in the US but had been increased by up to $50 in August.