Spotify’s annual Wrapped recap offers users insight into their favorite artists and top tracks of the year. In celebration of its 20th anniversary, the streaming platform introduces a temporary feature revealing various user stats, such as account join date, the first song streamed, favorite artist, and a playlist of frequently streamed songs.
Users can access this by searching “Spotify 20” or “Party of the year(s)” within Spotify or by visiting the provided link. The feature also generates a personalized playlist of the top 120 songs, showing the number of times each song was played and the total unique songs listened to.
Like Wrapped, this feature allows sharing of stat cards and playlists on social media. Available globally, it will remain active for six weeks. Recently, Spotify also shared lists of the most-streamed artists, albums, songs, and podcasts, with Taylor Swift leading the artist category, as part of its anniversary festivities.
Wrapped serves as a significant engagement tool for Spotify, with last year’s edition seeing 200 million users on its launch day and 500 million shares, making it the platform’s largest campaign so far.