X is evolving into a “save-it-for-later” app with a new History tab that consolidates bookmarks, likes, videos, and articles for quick access. Initially on iOS, X product head Nikita Bier describes it as a way to keep track of favorite content and revisit items you wish to read or watch later.
With the update, the Bookmarks button in X’s mobile app left-side menu is renamed to History. This page divides saved content into four tabs—bookmarks, likes, videos, and articles—making it easy to return anytime. While bookmarks and likes are intentional, the videos and articles tabs are filled based on user activity. Bier mentions this History section remains private.
X now resembles a web browser, allowing users to revisit viewed content without explicit saving. It merges previously separate features, with bookmarks in the main menu and likes hidden in the user profile tab.
This could boost X’s long-form article format usage, aimed at allowing businesses and creators to share more comprehensive updates beyond X’s 280-character post limit. Users can track and create a personalized news reader of articles encountered on X.
The update arrives as web publishers face reduced referral traffic from platforms like Facebook and Google, due to algorithm changes and AI-driven experiences. X views this as an opportunity to lure more publishers and creators to write directly on its platform, offering built-in distribution and discovery.