Tag: Source: 9to5mac.com

**Apple Maps Launches Advertising: A New Chapter for Local Enterprises**

This summer, Apple plans to unveil a major update to Apple Maps in the US and Canada by integrating advertising features. This development is a part of the larger Apple Business platform, which seeks to equip local enterprises with tools to boost their presence and interaction within the Apple ecosystem.

### How the Advertisements Will Function and Privacy Issues

The advertising capability is crafted to help local enterprises connect with potential customers at key points during their search and exploration activities on Apple Maps. When users type in queries like “coffee shop” or “hardware store,” promoted results will surface at the top of the search responses, ensuring they remain pertinent to the user’s inquiry.

Moreover, a new Suggested Places feature will present recommendations based on trending destinations, recent searches, and contextual insights. Apple has highlighted that every advertisement will be distinctly labeled, enhancing transparency for users.

Privacy is a fundamental aspect of Apple’s advertising approach. The advertisements will not be associated with users’ Apple Accounts, and personal information will stay on the user’s device, with no data collection or storage by Apple. This strategy guarantees that user interactions with advertisements are not disclosed to advertisers or external parties.

### Brand Management Throughout the Apple Ecosystem

The Apple Business platform goes beyond advertising, encompassing brand management tools that were previously available in Apple Business Connect. This cohesive integration enables enterprises to maintain their brand presence effortlessly across Apple services.

Notable features include:

– **Brand Profiles and Place Cards**: Enterprises can personalize their brand name, logo, and key details to uphold uniform branding. Dynamic place cards allow for the addition of images, operating hours, and other pertinent information visible in Maps and Safari.

– **Showcases and Custom Actions**: Enterprises can promote offers, new products, or seasonal items directly on their Maps listings. Custom actions can guide customers to specific websites or apps for ordering or bookings.

– **Branded Communications**: Improved branding visibility in the Mail app’s sender icon and tracked orders in Apple Wallet helps to boost brand recognition.

– **Tap to Pay on iPhone**: Enterprises can showcase their logo and name on the payment screen during transactions made with Apple Pay, enhancing trust during the checkout experience.

– **Location Insights**: Apple will offer analytics on how customers find and engage with enterprises on Maps, encompassing search data, views, and interaction with custom actions.

To engage, enterprises need to claim their location on Maps via the new Apple Business portal, launching on April 14. Once the advertising platform is operational, businesses will gain access to an automated system for ad creation via Apple Business.

Current Apple Ads advertisers and agencies will have the opportunity to schedule ads through their existing accounts, providing for improved customization and targeting capabilities.

### Conclusion

The launch of advertising in Apple Maps marks a significant strategic change for Apple, establishing a new revenue source while boosting the visibility of local enterprises. By streamlining the advertising purchasing process and enforcing rigorous privacy measures, Apple seeks to offer a competitive advantage over rival platforms, allowing businesses to effectively connect with their target markets without sacrificing user privacy. This initiative reflects the successful advertising framework observed in Google Maps, potentially reshaping how users discover local enterprises.

**Apple Ventures into the Enterprise Email and Calendar Sector: A Fresh Competitor**

For more than ten years, the enterprise email and calendar sector has been primarily ruled by Microsoft and Google. Typically, emerging companies secure their domain and promptly subscribe to either Microsoft 365 or Google Workspace. Nevertheless, with the introduction of the new Apple Business platform, Apple is now entering this fierce competition, providing a complimentary business email service intended to rival the dominant players.

### Completely Hosted Email and Personalized Domains

Apple’s latest provision encompasses fully integrated email, calendar, and directory functions accessible via the Apple Business portal for as many as 500 users. Enterprises can use their own custom domain name or acquire a new one directly from Apple. Each user is allotted 5GB of complimentary iCloud storage, with opportunities for IT teams to upgrade storage to levels up to 2TB, commencing at just $0.99 per user each month.

These services aim to boost operational efficiency from the beginning. Apple incorporates vital scheduling features such as calendar delegation, which is essential for busy executives and their assistants, along with a built-in company directory. This directory simplifies connections between employees and provides customized contact cards available across devices.

Additionally, Apple’s new business email is compatible with any IMAP-supporting email client, while its calendar service accommodates any CalDAV-compliant calendar application. This compatibility guarantees smooth integration across Android and Windows systems.

### Aiming at New Ventures and Startups

From an IT standpoint, Apple is clearly concentrating on drawing in new companies and startups. For entrepreneurs acquiring Apple devices like MacBooks and iPhones, the company now provides a thorough suite of services, including device management software, custom domains, hosted email, and corporate calendars—all within one ecosystem.

While it is improbable that numerous established companies entrenched in Google Workspace or Microsoft 365 will make an immediate transition, Apple is ready to grow its offerings over time. A considerable benefit of Apple’s new service is that it is free. In contrast, Google eliminated its no-cost @yourdomain.com email service in 2022. As Google and Microsoft steadily raise their prices, Apple’s no-cost business email remains an attractive option featured within macOS, iOS, and iPadOS.

### Focus on Open Standards

A significant technical component of Apple’s announcement is its dedication to upholding open standards for email and calendar services. This strategy means that businesses do not need to completely revamp their systems, enabling users on Android or Windows to continue utilizing their preferred platforms without interruption.

In conclusion, Apple’s foray into the enterprise email and calendar sector marks a pivotal change in the landscape, offering a free and integrated solution that could entice new businesses while challenging the established dominance of Microsoft and Google. As Apple further develops its offerings, it may transform how companies manage email and calendars in the future.

**Apple’s Integrated Business Solution: A Revolutionary Shift for Companies**

On April 14, Apple will reveal a major change in its strategy towards the enterprise sector with the introduction of a comprehensive platform called Apple Business. This endeavor consolidates existing business tools into a singular, user-friendly interface, optimizing operations for businesses globally. Significantly, Apple will provide integrated mobile device management (MDM) capabilities at no charge to companies in more than 200 countries, signaling a crucial transition in the way Apple assists enterprise customers.

Traditionally, Apple’s business tools were scattered across several services, such as Apple Business Manager for application deployments, Apple Business Essentials for managing devices, and Apple Business Connect for brand recognition on Apple Maps. The new Apple Business platform will combine these features, enabling administrators to oversee device and personnel management, brand governance, and support from a unified dashboard.

### Device and Personnel Management

The incorporation of device management within the Apple Business platform highlights Apple’s dedication to ensuring effective management of business devices. The platform introduces “Blueprints,” which simplify the configuration of devices with pre-established settings right from the start.

IT teams will gain advantages from improved directory management capabilities, including a new array of custom roles that grant detailed control over device allocation and app oversight without the need for complete administrator privileges. Moreover, the Admin API will be enhanced to allow better custom reporting.

For end-users, Apple Business will streamline the creation of Managed Apple Accounts via identity providers such as Google Workspace and Microsoft Entra ID. A new accompanying application, expected to debut later this year, will allow employees to install workplace applications, access a corporate directory, and seek assistance, boosting mobility and productivity.

While the primary features of the platform are offered for free, Apple will present paid iCloud storage upgrades, beginning at $0.99 per user per month for extra storage beyond the initial 5GB. AppleCare+ for Business will also be available, offering device protection at competitive rates.

### Brand Governance

Apple Business aims to enable organizations to uphold a uniform brand presence throughout the Apple ecosystem. This encompasses personalized branding for Tap to Pay on iPhone and managed Maps place cards, ensuring that customer interactions reflect the company’s brand.

Collaboration between IT and marketing teams will be enhanced through the unified portal, fostering a seamless customer experience during purchases and searches. Additionally, Apple will offer location insights to assist businesses in understanding customer interaction with their brand.

### Conclusion

The launch of Apple Business signifies a major leap forward in Apple’s enterprise approach, making the management of business tools easier and removing the financial hurdle for essential device management. Although it may not substitute extensive device management systems for larger firms, it provides a straightforward, zero-touch option for smaller IT departments.

Beyond the core features, Apple has alluded to forthcoming functionalities, including fully hosted email services for corporate domains and a new advertising platform within Apple Maps, further increasing the value for enterprises.

As Apple continues to innovate and respond to the demands of businesses, the cohesive Apple Business platform is set to become a vital resource for organizations eager to streamline their operations and elevate their brand visibility in the digital realm.

Apple TV has recently achieved notable acclaim within the entertainment sector, marked by its Oscar victory for “F1 The Movie.” This triumph continues with the revelation of the 2026 BAFTA TV nominees, where Apple TV has made a striking impression, attaining nominations for three of its well-liked series.

The BAFTA (British Academy of Film and Television Arts) TV awards represent a distinguished occasion in the UK, honoring excellence in television. Although Apple operates as an American entity, it has successfully participated in BAFTA’s ‘International’ TV series category, enabling its programs to shine on this world stage.

This year, the contenders for the best ‘International’ series include:

– The Bear
– The Diplomat
– Pluribus
– Severance
– The Studio
– The White Lotus

Significantly, three of these nominees are from Apple TV, highlighting the platform’s increasing influence and quality within the television arena. Conversely, “The Pitt,” a series that has previously surpassed Apple’s “Severance” and “Pluribus” in US awards, failed to secure any nominations in the International category.

The BAFTA ceremony is set for May 10, and Apple TV seems well-positioned to win the International award this year. With a subscription fee of $12.99 per month, Apple TV is available to a broad audience, and prospective subscribers can also benefit from discounts through the Apple One bundle.

As Apple TV consistently expands its catalog and earns recognition, it cements its role as a key player in the global entertainment landscape.

**Tap to Pay on iPhone Debuts in Mexico: A New Chapter for Contactless Transactions**

In a notable development for enterprises in Mexico, Apple has officially rolled out its Tap to Pay on iPhone capability, allowing merchants to accept contactless payments straight through their devices. This declaration accompanies other significant transformations within Apple Business, signifying a crucial juncture for the firm’s growth in the payment processing arena.

**Summary of Tap to Pay on iPhone**

First launched in the United States, Tap to Pay on iPhone enables businesses to process payments without relying on specialized equipment. This functionality streamlines the payment procedure, making it available to businesses of all scales, from small merchants to larger organizations. The rollout initiated in 2022, and over the last year, it has spread to multiple nations, improving the ease of contactless transactions internationally.

**Entry into Mexico**

With the launch in Mexico, Apple has successfully completed the expansion of Tap to Pay throughout North America. This functionality is intended to facilitate payment acceptance, permitting users to pay using their iPhones or Apple Watches by simply tapping their devices against a merchant’s iPhone. This advancement not only improves customer experience but also fosters the increasing trend of contactless payments, which have risen in popularity, particularly in the aftermath of the COVID-19 pandemic.

**Available Payment Processing Platforms**

In Mexico, various payment processing platforms have been incorporated to support Tap to Pay on iPhone. These include:

– **Adyen**
– **Clip**
– **Mercado Pago**
– **Visa Acceptance Platform**

These collaborations guarantee that businesses can select from a range of options to enable transactions, making it more straightforward for them to embrace this new technology.

**Final Thoughts**

The launch of Tap to Pay on iPhone in Mexico signifies a major leap in how businesses manage transactions. By removing the necessity for extra hardware and simplifying the payment process, Apple is set to improve the retail experience for both merchants and customers. As contactless payments continue to rise in prominence, this feature positions Apple as a frontrunner in the changing landscape of digital payments. For more details on supported areas and payment processing platforms, Apple offers comprehensive resources on their developer website.

Apple has made notable progress in product releases this year, with more exciting launches expected soon. Among the most thrilling enhancements are the MacBook Pro and iPad mini, both said to debut OLED displays for the first time.

### MacBook Pro and iPad mini to Feature OLED Displays

So far, Apple has adopted OLED technology across its iPhone range, Apple Watch, and the Vision Pro headset. However, the iPad and Mac have yet to fully embrace this display technology. Currently, the iPad Pro remains the only iPad model with an OLED display, with no Mac models utilizing OLED technology.

This is likely to change later this year, as reports indicate that Apple is set to launch OLED versions of the M6 MacBook Pro and the new iPad mini. Mark Gurman from Bloomberg has earlier suggested that several new products are on the way featuring OLED upgrades, and a recent report from Digitimes validates these assertions.

### Shifting to Korean Suppliers

The Digitimes report emphasizes Apple’s strategic move to lessen its dependency on Chinese suppliers amidst increasing U.S. restrictions. As part of this shift, Apple intends to obtain OLED panels mainly from South Korean producers, particularly Samsung Display and LG Display. This change will impact not only the forthcoming MacBook Pro and iPad mini but also the upcoming iPhone 18 series and the iPhone Fold.

Both the M6 MacBook Pro and the fresh iPad mini are anticipated to debut this fall, marking a major development in Apple’s display technology for these products.

### Conclusion

The arrival of OLED displays in the MacBook Pro and iPad mini could serve as a strong incentive for users to upgrade their devices. As Apple continues to innovate and refine its product offerings, the transition to OLED technology reflects a pledge to deliver high-quality visual experiences across its array of devices.

### The iPhone as a Video Camera: Recording B-Roll Footage in Difficult Situations

In video production, camera selection can greatly influence the quality and practicality of capturing footage. Although professional cameras like the Blackmagic Pocket Cinema Camera 4K provide exceptional image quality, numerous filmmakers are opting for their smartphones for particular tasks. This article examines the benefits of utilizing an iPhone for B-roll footage, especially in public environments, and shares a recent experience that highlights its effectiveness.

#### Benefits of Employing an iPhone for B-Roll Footage

1. **Portability**: A major advantage of using an iPhone is its accessibility. The device is always at hand, enabling filmmakers to seize spontaneous moments without requiring cumbersome equipment. This portability can result in unplanned and genuine footage that might otherwise go unnoticed.

2. **Discreetness**: Filming with an iPhone often goes undetected by bystanders, including security staff. This unobtrusive nature allows filmmakers to document authentic interactions and spontaneous moments without attracting attention.

3. **User-Friendly**: The iPhone’s interface is created for straightforward use, making it approachable for filmmakers of varying skill levels. This ease of use can be particularly valuable in fast-paced settings where quick changes are needed.

#### A Difficult Shoot: Salsa Club Experience

In a recent endeavor, the requirement for B-roll footage created a distinct challenge: capturing an interviewee dancing in a salsa club. The venue posed unforeseen obstacles, as it had low lighting with mainly red illumination, creating visibility issues. Despite the hurdles, the chance to film in such an environment was too beneficial to avoid.

Utilizing a manual camera under these circumstances would have introduced considerable complications, such as adjusting exposure and focusing on moving subjects. Instead, the choice was made to depend on the iPhone’s built-in video application, letting Apple’s video processing technology manage the challenging lighting.

#### Outcomes and Insights

The footage obtained, while not of the highest caliber, met its intended purpose. Video tends to be more forgiving than still photography, allowing a focus on the general vibe rather than intricate details. The footage captured the spirit of the salsa club experience, showing that even in imperfect situations, the iPhone can produce useful content.

For those curious about the contrast in lighting situations, the salsa club footage can be compared to a Scottish reeling event, illustrating the significant differences in illumination and atmosphere.

### Conclusion

The iPhone has demonstrated its worth as a reliable tool for capturing B-roll footage, especially in demanding settings. Its portability, discreetness, and user-friendly interface render it an ideal option for filmmakers aiming to collect genuine moments. While the outcomes may differ based on circumstances, the capacity to shoot in nearly any environment represents a substantial advantage that can enrich storytelling in video projects.

Apple TV has formally revealed the renewal of its praised space drama, “For All Mankind,” for a sixth season, which will act as the series conclusion. This news signifies a major achievement for the show, as it was one of the initial titles available when Apple TV+ debuted in November 2019.

The sixth season will grant the creators the chance to wrap up all narratives as originally envisioned, making it one of the rare contemporary sci-fi streaming series to finalize on its own accord rather than being cut short.

The fifth season of “For All Mankind” is scheduled to launch on March 27, with new episodes arriving weekly on Apple TV+. The season finale is expected on May 29, coinciding with the debut of a new spinoff series titled “Star City.”

“For All Mankind” was one of Apple’s initial offerings, alongside other original shows like “SEE,” “Dickinson,” and “The Morning Show.” While “SEE” and “Dickinson” concluded after three seasons each, “The Morning Show” is presently in production for its fifth season. As things stand, “For All Mankind” is tied with “The Morning Show” as Apple’s longest-running original series by premiere date.

In terms of season count, the title of longest-running series goes to “Slow Horses,” which launched in 2022 and has received renewal for a seventh season, with an eighth likely forthcoming.

The series itself delves into an alternate history of the space race, with each season incorporating a time jump that mirrors the technological and geopolitical dynamics of a new decade. The fifth season will unfold during the 2010s, concentrating on a flourishing base on Mars that encounters various challenges.

Viewers can catch up on the complete series on Apple TV+ before the fifth season kickoff this Friday.

### The Rolling Square Supertiny: A Portable Solution for Apple Silicon Mac Users

Apple Silicon Macs have transformed the laptop experience with their remarkable battery longevity, far surpassing their Intel counterparts. Nevertheless, there are occasions when users require an external power source. For those who favor operating on battery but desire the security of a backup, the Rolling Square Supertiny power brick serves as an excellent companion.

#### Overview of the Rolling Square Supertiny

The Rolling Square Supertiny is a petite GaN (Gallium Nitride) power brick that provides 65W of power, making it ideal for charging devices like the M1 Max 16-inch MacBook Pro. Its measurements are a compact 1.7×1.37×1.3 inches, and it weighs just 2.5 ounces, allowing it to seamlessly fit into a laptop bag or backpack without adding noticeable weight.

#### Performance and Usability

Though the Supertiny’s 65W output falls short of the 140W capacity of Apple’s official power brick, it has demonstrated efficiency even during resource-intensive tasks such as 4K video editing. Users can confidently depend on it for charging during demanding work sessions, ensuring their projects can proceed without disruption.

The power brick includes a single USB-C port, which may restrict its functionality as a multi-device charger, but its portability makes it a favored option for those who value convenience. The device does produce some warmth during extended use, yet it remains within safe levels, alleviating worries about overheating.

#### Ideal for On-the-Go Professionals

For professionals who frequently operate outside their home office, such as in cafes or collaborative workspaces, the Rolling Square Supertiny provides reassurance. It enables users to sustain their preferred screen brightness without the stress of depleting battery power. Its compact size allows for easy transport, making it a superb enhancement to any tech ensemble.

#### Battery Health Insights

As users increasingly depend on their M1 MacBook Pro, tracking battery health becomes critical. Battery life longevity can differ based on usage habits, and sharing insights with other users can yield beneficial information. The original article’s author mentions that after nearly five years of usage, their MacBook Pro still maintains 81% battery capacity, typically providing around 10 hours of performance under normal circumstances.

#### Conclusion

The Rolling Square Supertiny is available for $49.99 and comes in various versions to cater to different regions. Its blend of portability, performance, and functionality makes it an indispensable accessory for Apple Silicon Mac users aiming to enhance their productivity while minimizing extra weight in their bags. Whether for casual usage or more demanding tasks, this power brick excels as a dependable solution for maintaining power while on the move.

### SongDNA: Investigating the Links in Music

Spotify has unveiled a new feature known as SongDNA, intended to enhance the listening experience by uncovering the complex relationships between various songs and artists. Currently in beta for the Spotify mobile app, this feature aims to offer users a richer understanding of the music they love.

#### What is SongDNA?

SongDNA is a specific section that appears beneath the track that is currently playing in the Spotify app. By tapping on the SongDNA card, listeners can investigate different aspects of the song, which include:

– **Writers and Producers**: Identify the people responsible for creating the track.
– **Collaborators**: Discover other artists who played a part in the song.
– **Samples and Interpolations**: Find out which songs have shaped the sound of the track.
– **Covers**: Explore various interpretations of the song made by other artists.

This feature enables users to dive into the interconnected realm of music, tracing the paths that link various tracks, artists, genres, and periods.

#### How to Access SongDNA

To utilize the SongDNA feature, follow these straightforward steps:

1. While enjoying a song in the Spotify mobile app, navigate to the Now Playing view.
2. Scroll down to locate the SongDNA card on compatible tracks.
3. Tap the card to explore the song’s collaborators, samples, interpolations, and covers, and follow the links for more exploration.

#### Availability

Spotify has started to roll out SongDNA to Premium subscribers on both iOS and Android devices. The feature will gradually be available throughout April; if it is not visible right away, it should show up shortly.

#### Additional Features

Alongside SongDNA, Spotify has been proactively enhancing its platform with other functionalities. Recently, the company initiated tests for a new feature that permits listeners to shape their music recommendations through personalized chatbot-like rules. They have also launched tools aimed at enhancing playlist transitions, ensuring a smoother overall listening experience.

With SongDNA, Spotify is not only enriching the way users engage with music but also encouraging a deeper appreciation for the artistry and collaboration involved in music production. As listeners uncover the connections among their preferred tracks, they may find themselves motivated to seek out new music and artists along the journey.