Apple TV is poised to transform the sports broadcasting arena by leveraging the iPhone 17 Pro to capture live events. This weekend, the platform will air a Major League Soccer match between LA Galaxy and Houston Dynamo FC, marking the inaugural occasion a major professional sporting event will be filmed entirely on an iPhone.
Apple’s venture into live sports production commenced last autumn with a trial during Friday Night Baseball, where the iPhone 17 Pro was utilized to film a game featuring the Detroit Tigers and Boston Red Sox. Building on this experience, the forthcoming MLS match will highlight the capabilities of the iPhone 17 Pro in a live sports context.
As per Apple’s press release, the match will include a variety of camera perspectives and angles, featuring team warmups, player introductions, and distinctive in-net goal views. The sleek design of the iPhone enables inventive filming techniques that traditional, larger cameras cannot replicate, ensuring a novel viewing experience for fans.
The live broadcast is set for Saturday, May 23, at 7:30 p.m. PT. Viewers can stream the match through an Apple TV subscription, which also provides access to a range of original shows and movies, in addition to sports content without any extra charges. Apple TV is offered for $12.99 per month, with discounts accessible through the Apple One bundle.
This event signifies a notable milestone in sports broadcasting, as Apple continues to delve into the convergence of technology and entertainment.