Apple has introduced a fresh Apple Watch band to honor Pride Month, upholding its legacy of backing LGBTQ+ communities. The Pride Edition Sport Loop is crafted from a lively blend of 11 colors of nylon threads, resulting in a cheerful design that showcases the variety of identities within the LGBTQ+ community.
Priced at $49, the band is available in sizes 40mm, 42mm, and 46mm. Shoppers can order it from Apple’s website starting today, with stock arriving at Apple Store locations and via Apple Authorized Resellers later this week.
In addition to the new band, Apple is set to launch a Pride Luminance watch face for the Apple Watch, along with a coordinated wallpaper for iPhone and iPad. These updates will be part of the forthcoming iOS 26.5 and watchOS 26.5 releases, which are anticipated to roll out later this month.
Apple has reiterated its pledge to financially support organizations that assist LGBTQ+ communities, strengthening its commitment to inclusivity and representation.