It’s finally occurring: Fitbit is completely merging with the Google brand under Google Health. On May 19, the Fitbit app will transition to the Google Health app through an automatic OTA update. Fitbit data will seamlessly shift to Google Health, and Google Fit users will have the opportunity to transfer their data later this year. Furthermore, Fitbit Premium has now become Google Health Premium, with the annual subscription priced at $20 more. However, it’s complimentary for Google AI Pro and Ultra subscribers across more than 30 countries.
Google’s purchase of Fitbit in 2021 paved the way for this change, following a trend seen with other acquisitions like Nest. The new Google Health app will function as the central hub for health and fitness information throughout Google’s ecosystem. It will launch as an upgrade to the current Fitbit app, ensuring a smooth transition for users. The app will include a Health Coach, an AI-driven trainer specifically for Google Health Premium subscribers.
The Google Health app will incorporate advanced machine learning algorithms for enhanced sleep tracking, nutrition logging, and integration with various health platforms. It will support devices beyond the Fitbit and Google ecosystems, including Apple Health, Peloton, and MyFitnessPal. The app will also provide customizable interfaces and expanded leaderboards for competitive step tracking.
The shift to Google Health Premium replaces Fitbit Premium, with new prices set at $9.99 per month or $99.99 annually. The basic Google Health experience will continue to include key tracking functionalities, while the premium level offers AI-driven enhancements. Importantly, the Health Premium tier is free for Google AI Pro and Ultra subscribers in over 30 countries, broadening access to premium features.
In summary, the merger seeks to unify Google’s health offerings, improving the user experience while preserving the core features that contributed to Fitbit’s popularity.