Netflix has recently implemented a notable modification to its Apple TV application by substituting the native tvOS 26 video player with a customized player akin to those found on other platforms. This choice has ignited considerable user frustration, prompting numerous subscribers to voice their discontent and even contemplate canceling their subscriptions.
The shift to the custom player has resulted in a more cumbersome user experience, particularly for typical actions such as rewinding or fast-forwarding content. Users have indicated that these tasks now necessitate multiple clicks, hindering the seamless experience of watching shows and movies. For example, rather than a straightforward one-click rewind, users must pause the video, navigate to a frame selector, and then click again—a process that many perceive as unnecessarily intricate.
Furthermore, this alteration has removed several features that were once accessible through the native video player. Users can no longer leverage the Apple TV Remote app on their iPhones for comprehensive playback controls, such as the ability to enable Enhanced Dialogue or automatically turn on subtitles when rewinding. A particularly well-liked feature, which allowed users to check the remaining time for the current episode by tapping the Siri Remote, has also been discarded.
In spite of the backlash, Netflix has not publicly clarified the reasoning behind this transition. Nonetheless, sources indicate that the company seeks to maintain consistency across its platforms, having primarily utilized a custom video player in other venues. There is also speculation that this move may be linked to advertising strategies, potentially enabling Netflix to craft more immersive advertising experiences.
The dissatisfaction surrounding the new player is intensified by Netflix’s general lack of support for Apple TV features. The app does not synchronize with Apple’s TV system, missing out on capabilities like the universal “Up Next” queue, which could enrich user experience. The recent modifications have rendered the app’s performance feel regressive, particularly for actions that were previously simple.
The timing of this rollout coincided with Netflix’s announcement of a price hike, further exacerbating user discontent. Critics have pointed out that the implementation of a custom video player has also interfered with integration with iPhones, removing features like the live activity widget that displayed current program details on the lock screen.
As user dissatisfaction continues to rise, many are hopeful that Netflix will revisit this change. However, given the company’s history, there is skepticism regarding whether any modifications will be made. The situation emphasizes a broader concern among subscribers about the value of their Netflix subscriptions, especially amid recent content alterations and price changes.