Texas Sues Netflix for ‘Bait and Switch’ Advertising and Spying

Texas Attorney General Ken Paxton has filed a lawsuit against Netflix, accusing the company of breaking its promise to remain ad-free and safe for kids. The lawsuit claims Netflix has exposed Texans’ data to the Big Ad Tech community it once criticized. Paxton alleges Netflix built a behavior-surveillance program with addictive features, such as autoplay, to keep viewers engaged. He states Netflix collects and profits from Texans’ personal data without consent, misleading consumers while exploiting their private data. Paxton accuses Netflix of violating the Texas Deceptive Trade Practices Act and seeks to block unlawful data collection and disclosure, and to disable autoplay by default on kids’ profiles. Developing…