Reasons for the Rise in Advertisements on Your Smart TV

smart TVs available for under $100 on Amazon. A majority of TV users utilize their smart TVs to access various streaming platforms like Netflix, Amazon Prime Video, and others. However, before they even choose the specific app, viewers are inundated with advertisements on the television’s home screen. According to Nielsen, in the first quarter of 2015, approximately 72.4% of American audiences viewed content on ad-supported devices such as smart TVs, cable, or broadcast, whereas streaming platforms made up 42.2% of overall viewership. Advertisers are aiming to increase those figures, with indications that they are investing more in over-the-top advertisements.