Fitbit Air Set to Compete with Whoop at a One-Time Cost of $100
Google is preparing to take on Whoop with the imminent debut of the Fitbit Air, a fitness tracker without a screen set to be released on May 16 for approximately $99. In contrast to Whoop, which provides its band at no cost but demands a subscription for health analytics, Fitbit Air intends to deliver essential health insights upfront with no ongoing fees. This device will emphasize passive tracking, covering sleep, heart rate, HRV, and physical activity, transmitting all data to the Fitbit app.
The Fitbit Air is said to come in three colors: Obsidian, Lavender, and Berry, with a variety of band choices akin to Google’s Pixel Watch. Although the specific band that accompanies the device remains uncertain, the Active Band in Obsidian is a probable option. The charging cable is anticipated to be Snow white.
Google might continue to offer its Health Coach and premium features for more detailed metrics, but the primary functionalities should be available without extra charges. This strategy positions the Fitbit Air as a potentially appealing choice for users in search of a simple, affordable fitness tracker free from the distraction of a screen.