On Thursday, Google introduced its new Fitbit Air, a screenless wearable similar to Whoop, priced at $100. This device offers health and fitness tracking capabilities such as 24/7 heart rate monitoring, heart rhythm tracking with AFib alerts, blood oxygen levels, resting heart rate, heart rate variability, and sleep tracking.
In a blog post, Google mentioned that the Fitbit Air is intended for those who find wearables cumbersome, complex, or costly, describing it as “simple, affordable and comfortable to wear all day.”
The screenless design encourages users to “live in the moment” and enables health and fitness tracking via the Google Health app, the newly rebranded Fitbit App, also launched on Thursday.
Considerably smaller than previous models, the device maintains the “Air” theme, being 25% lighter than the Fitbit Luxe and 50% lighter than the Inspire 3.
It automatically tracks activities and workouts, offering a personalized experience that improves as the device learns user habits over time.
With the band, it weighs 12 grams and 5.2 grams without. It pairs with the Pixel Watch, allowing users to switch between the two for enhanced comfort during different activities, according to Google.
The Fitbit Air features up to a week-long battery life, with fast charging that gives a full day’s power in just five minutes. It’s water-resistant up to 50 meters.
Google also introduced the Google Health Coach for Google Health Premium users, offering a Gemini-powered fitness trainer, sleep coach, and wellness advisor that helps tailor workouts based on goals and available equipment, and analyzes sleep patterns.
The wearable launches with three band options: a breathable “Performance Loop Band” made from recycled materials, a waterproof “Active Band,” and a subtle “Elevated Modern Band.”
The Fitbit Air is available for pre-order now and will be on sale from May 26.
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