Instagram has announced the testing of a new image-sharing app named “Instants,” as reported by TechCrunch on Thursday. Available currently in Spain and Italy, Instants allows users to share photos that can be viewed once, remaining available for 24 hours.
Instants enables users to capture a photo with a single tap, prohibiting any uploads from the camera roll, only allowing content to be captured and shared via the in-app camera. Users can add text to these “instants” but are restricted from making additional edits.
Unlike the curated content on Instagram, Instants is designed for spontaneous, real-life imagery. The app draws inspiration from platforms like Snapchat, Locket, and BeReal, highlighting authentic and temporary content.
Instagram has previously trialed the Instants feature within the main app in select regions. Users can opt to use Instants within Instagram or through the standalone Instants app.
“We’re testing an app called Instants to share casual photos and videos,” a spokesperson stated. “We’re exploring multiple versions and will listen to our community.”
Instants can be shared with mutual followers or the Close Friends list, which remain consistent between both Instagram and the Instants app.
The app is offered on iOS and Android platforms.
While Instagram initially started as a platform for friends to share personal content, it has shifted towards a more commercialized space with ads and influencers. With Instants, Instagram aims to reclaim its origins by offering low-stakes, spontaneous sharing, competing against apps that focus on fleeting sharing and interactions among close friends.
Instagram may be joining the trend of low-pressure, unfiltered photo sharing late, as platforms like BeReal have seen declining popularity. Many users already use Instagram Stories for casual sharing, which may impact the success of a separate app. How Instants will develop remains to be seen.