The Frame Pro has been the top contender in the realm of art TVs, but LG’s Wallpaper surpasses it significantly.
The revived LG Wallpaper TV is now available for preorder. Although LG has not announced a release date, potential buyers might reconsider upon learning that the W6 Wallpaper TV is priced at $5,499.99. That’s just for the smallest size, which is 77 inches, a high price point especially if you’re tempted to compare the Wallpaper to Samsung’s The Frame. The question is whether LG’s pricing for the W6 Wallpaper is unrealistic or if our desire for a lower price is.
The most expensive Frame model, the 83-inch Frame Pro, costs $3,999.99. It’s rare for an art TV to make The Frame seem affordable, yet the Frame Pro now seems like a cheaper alternative to LG Wallpaper.
However, comparing the two is like comparing apples to oranges. The W6 Wallpaper is OLED, while The Frame Pro uses Neo QLED, Samsung’s version of mini-LED, two very different lighting techniques. OLED is generally superior to QLED.
The W6 Wallpaper’s OLED technology is some of LG’s most advanced, including features like Brightness Booster Ultra and Hyper Radiant Color Technology, making the W6 Wallpaper nearly four times brighter than the average OLED TV. According to LG, the W6 is the most “reflection-free” of any LG TV, addressing OLED’s usual disadvantage against QLED in bright rooms.
The most astonishing aspect is its 9-millimeter thickness, even thinner than The Frame models. For reference, this is slimmer than a closed MacBook Pro.
In comparison, The Frame Pro’s Neo QLED technology is not Samsung’s best. The best Samsung Neo QLED TVs use full array local dimming rather than the Frame Pro’s mini-LED system with bulbs at the bottom aimed upward. The Frame Pro’s picture is brighter and more contrasted than the regular Frame, but it pales next to the W6 Wallpaper.
Gamers would naturally lean towards the OLED TV due to the LG Wallpaper’s maximum 165Hz refresh rate, surpassing the Frame Pro’s 144Hz.
Samsung’s latest TV launch did little to maintain The Frame Pro’s position as the best art TV. While minor HDMI port updates were made, they don’t match LG’s OLED TV developments.
Notably, the Samsung S95H model includes art TV features like a glare-free matte screen, exactly what you’d expect in Samsung’s Art Store-compatible displays, strengthening its status among OLED TVs for bright rooms.
High-end OLED TVs, art features or not, are generally expensive. The 2026 77-inch LG C6H OLED is priced at $3,699.99 and the LG G6 OLED at $4,499.99. The 77-inch Samsung S95H OLED also costs $4,499.99. Given its high-end LG OLED status and distinct art TV features, the W6 Wallpaper is naturally more costly, much like The Frame’s higher price compared to QLED TVs with similar specs.
Additionally, LG’s newly introduced Micro RGB TVs are equally expensive, with the cheapest model priced at $4,999.99. While the W6 Wallpaper may not be a practical purchase for every household, its pricing aligns with other premium OLED TVs.