John Ternus will officially take on the role of Apple CEO on September 1, 2026, right before the company’s most significant product launch event of the year. Here are the 10+ new Apple products expected to be the first unveiled under Ternus’s leadership as CEO.
## iPhone 18 Pro, iPhone Ultra, and more
Apple’s flagship iPhone 18 event is set to occur just days after Ternus assumes the CEO position, and it is anticipated to feature some thrilling new models. The iPhone 18 Pro and Pro Max are sure to be the most sought-after, but attention will be particularly on the iPhone Ultra as Apple’s inaugural foldable device. Ternus will have the opportunity to commence his CEO tenure with what is arguably Apple’s most innovatively distinct iPhone to date.
## Apple Watch Ultra 4 and Apple Watch Series 12
During the same event in September, Apple is speculated to unveil two new Apple Watch models. While neither is likely to introduce particularly groundbreaking enhancements, Apple has a history of surprises. New health sensors might debut, perhaps alongside new S-class chips and other upgrades.
## New AirPods Pro with AI
AirPods Pro 3 were introduced last year, and historically, Apple has waited three years for hardware refreshes. However, rumors suggest that new AirPods Pro are on the horizon for this year, with the iPhone event as the most probable launch date. This upcoming generation of AirPods Pro is expected to resemble AirPods Pro 3 significantly and will not supplant last year’s iteration. Instead, it will be released as a new premium variant. The standout new feature is the inclusion of infrared cameras that will facilitate Apple Intelligence capabilities. The combination of IR cameras and an upgraded Siri will transform AirPods into an AI device boasting new visual intelligence features.
## Expanded Apple Home lineup
Apple has been rumored for some time to be gearing up for an expansion of its Apple Home offerings, but setbacks with Siri have supposedly delayed various products. Here are the new Apple Home items that might make their debut in September at the iPhone 18 event. Siri’s extensive AI overhaul will launch with iOS 27, making it quite likely that the new Home products could be introduced in September as well. However, if Apple intends to stagger its new product releases, we may see the Home products launched instead in October.
Which upcoming products debuting under John Ternus are you most excited about? Share your thoughts in the comments.