Adding “AI” to your startup’s pitch deck is almost a given these days. So, when a founder secured $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without highlighting AI, it raised questions about the initial conversation—especially since ARK had previously faced challenges with a similar company.
In this episode of TechCrunch’s Equity podcast, Julie Bort interviews Dylan Robbins, founder and CEO of Lucra, a platform that transforms friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs.
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