Spotify is introducing a new verification program to tackle spam, fakes, and AI-generated content. Artists with verified status will have a “Verified by Spotify” badge and green checkmark on their profiles, indicating authenticity. Initially, AI profiles or those primarily uploading AI-generated music are ineligible, though Spotify acknowledges the complex, evolving nature of artist authenticity. Verification isn’t for everyone; consistent listener engagement is necessary, and verification doesn’t require personal ID submissions but considers activity on and off Spotify, including social media, merch sales, and live dates. Spotify plans to verify over 99% of artists actively searched by listeners, including many independent acts, with ongoing approvals. They are also beta testing new artist details, akin to nutritional labels, presenting information like milestones, album releases, and tours in a digestible format.
The Verified by Spotify badge confirms this artist is human, not AI.
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