new Fire TV Stick might appear as a substantial improvement over earlier versions, yet it maintains the familiar “Fire TV” label that you’re accustomed to.

Amazon Renames Fire TV: Uncover the Fresh Title for Its Smart TVs
Which Amazon TVs now feature the Ember brand label?
In the announcement regarding the rebranding, Amazon clarified that it would initiate this change with the new “first-ever lifestyle TV” from the firm, the Amazon Ember Artline. However, this isn’t the sole TV adopting the new branding. Numerous existing “Fire TV” models remain unchanged and retain the same review information in their product descriptions, albeit now under the new name. For instance, the Amazon Ember 32-inch 2-Series was previously known as the Amazon Fire TV 32-inch, but the product details now clearly state “with Fire TV.”
Additional TVs within the Ember range include the Amazon Ember 4-Series 4K, Ember