### Apple Ads has a new Emerging Team group
The Apple Ads department has recently formed a new group called the Emerging Team, designed to engage developers who are either seeking to reactivate their advertising initiatives or are interested in exploring advertising within Apple’s ecosystem for the first time.
Apple launched Apple Search Ads in 2016, initially concentrating on promoted placements within App Store search results. Over time, the company has broadened its advertising offerings to different sections of the App Store and is actively working to expand these services to other platforms, such as Apple News and, soon, Apple Maps.
In accordance with this growth, Apple rebranded Apple Search Ads to just Apple Ads last year. This more inclusive name reflects the company’s strategic commitment to enhancing its advertising business as part of its wider Services initiative.
During Apple’s Q1 2026 earnings call, CFO Kevan Parekh underscored the ongoing enhancements and expansions within their Services offerings, notably the introduction of new advertising opportunities in the App Store. He stated, “We continue to improve the quality and expand the breadth of our Services offerings… to additional ads coming to search in the App Store, which provides advertisers with more ways to drive downloads from search.”
In the following Q2 2026 earnings call, Parekh confirmed the year-over-year growth in Apple’s advertising business and addressed the introduction of more ads across the App Store and the forthcoming ads in Apple Maps, which will aid local businesses in reaching customers during critical search moments.
The Emerging Team is proactively engaging developers through email, suggesting 30-minute sessions to introduce the team and offer assistance for launching, growing, or reactivating Apple Ads campaigns. The communications from the Emerging Team stress conversations regarding growth initiatives and customer acquisition strategies.
Furthermore, the team is willing to connect developers with other members who can assist in various aspects of advertising, from campaign structuring to keyword strategy enhancement.
For further information on Apple Ads, developers can visit the official [Apple Ads website](https://ads.apple.com/).