Financial Times, Apple CFO Kevan Parekh disclosed that “The iPhone 17 family has become the most favored lineup in our history” and the organization believes it has captured market share in Q2 2026. Although the CFO did not provide details regarding the reasons, it is reasonable to deduce that the reimagining of the iPhone 17 Pro and the enhanced features introduced in the standard iPhone 17 have played a part in the lineup’s triumph.
In a separate conversation, Apple CEO Tim Cook informed Reuters that interest in the lineup is “off the charts,” and despite the remarkable sales, Apple is encountering challenges in sourcing additional A19 series processors, along with a persistent memory deficit that continues to influence Apple products and revenue. For instance, the company is currently offering only one configuration of the M3 Ultra Mac Studio, and reports indicate that Apple may postpone some launches due to the rising costs of RAM.