Sony Bravia, the sole TV brand of the company since 2008, is produced globally. Not all components are sourced from a single location: for instance, panels vary by TV model and come from different suppliers. Over the years, Japan, Mexico, Slovakia, and China have been the primary production sites for Bravia TVs. This could soon change, as Sony has sold Bravia to the Chinese television manufacturer TCL, which will assume control in April 2027 and may alter the manufacturing locations.
As reported in Sony’s Sustainability Report for 2025, the company has production facilities in Japan, China, South Korea, Thailand, Malaysia, and the United Kingdom. Among the 11 factories, it isn’t entirely clear which ones are specifically dedicated to TV assembly, as the report does not elaborate on this. However, Bloomberg mentions that the Malaysian facility manufactures “televisions and projectors,” similar to the operations of two factories in China. The Shanghai location “develops, produces, and sells” televisions, while the Wuxi plant deals with “liquid crystal display panels,” which might also apply to camera displays.
The specifics regarding who is behind Sony Bravia’s manufacturing remain ambiguous, with evident global collaboration aimed at reducing costs and entering more markets. A historical overview of TV production offers a wealth of data.
Sony has downsized its factories globally
Discussions about where Sony’s Bravia brand is produced frequently reference Brazil, Spain, Malaysia, and Ecuador — although this may not be entirely accurate as of 2026. The Spanish facility was sold in 2010. The Brazilian plant closed in 2021 following an announcement in 2020. The Malaysian operations, which began in 1973, were also affected in 2020. Rather than complete closure, there was a consolidation, relocating manufacturing to Selangor. Sony entered Ecuador around ten years ago; however, it remains uncertain whether these plants still operate as of 2026 and if they supply TV parts to Sony.
Sony no longer owns its Mexico or Slovakia plants, having sold them to Foxconn in 2009 and 2010, respectively. Its Japanese operations were consolidated in 2023, with output primarily refocused on broadcast and camera equipment. Sony’s specialized TV production facility in Vietnam was closed in 2008. In 2015, Sony partnered with Foxconn to produce TVs in India, celebrating in 2019 that “over 95%” of TVs for the region were manufactured domestically. A report in 2023 indicated that this continued despite Sony not mentioning it in the 2025 Sustainability report.
Sony utilizes numerous factories across China to assemble TVs. According to a 2023 Sustainability Report, it operated 12 electronics manufacturing plants, including locations in China. Facilities include “Sony Precision Devices,” now RS Precision Devices after acquisition, along with Shanghai Suoguang Visual Products and Sony Digital Products.
Who supplies Bravia
The panels used in Sony’s Bravia brand are not manufactured by Sony itself. Most TV brands typically rely on a few common suppliers, principally Samsung and LG, for TV panels. Sony has largely ceased in-house panel production, having sold its LCD division to Foxconn. While Sony continues to develop OLED screens, seen in the Apple Vision Pro headset, these are not available for general sale. For its TVs, these OLED displays are sourced from LG, while the QD-OLED screens are exclusively supplied by Samsung, the only global provider.
This situation is set to change, as the merger with TCL gains traction. TCL now owns over 51% of the Bravia brand, with Sony retaining a 49% stake. Although TCL will manage the bulk of the manufacturing, Sony will still supply its image-processing technologies. This differentiation is what will distinguish TCL-produced Bravia TVs from the rest of TCL’s lineup. Should LCD screens be reintroduced, TCL will supply those as well.
With this in mind, Sony’s Bravia brand, now known as Bravia Inc., may shift production to China in the coming years. TCL primarily operates from within China, with its Shenzen factory supplying TVs to the American market. The company exercises significant control over the supply chain, which is why TCL TVs are competitively priced.