an entirely new Powerbeats Pro 2, a redesigned Powerbeats Fit, and Beats Solo Buds. Yet, the brand that was once recognized for its striking headphones has been somewhat sluggish in introducing new models, with the Beats Studio Pro flagship now three years old. Observing Beats’ past, the company typically takes time between launches to enhance its products, although it consistently releases special editions to maintain a fresh lineup.
The acquisition of Beats by Apple in 2014 also contributed to the slowdown of new launches, even as the company currently boasts its strongest range ever. Nonetheless, while in the early 2010s, it seemed everyone possessed a Beats product, that can’t be claimed today. With the streets populated by AirPods Max and Marshall headphones, Beats is lacking traction in a market it once led. Not only does it offer just two headphones—the Beats Solo 4 and the Beats Studio Pro—but the existing lineup has begun to display signs of age. This is why Beats should revitalize these headphones and reintroduce its beloved and classic Beats Pro.