affordable electronics, so it’s not surprising that the company has opted to enter the tablet market with its latest Onn Android devices. These aren’t merely economical tablets — in fact, they are set at a price point that seems, at first glance, almost unbelievable. In a landscape where budget Android tablets from Lenovo or Samsung are edging towards $150 or more, Walmart is evidently making a move to underbid its rivals. Currently, there are new (albeit older-model) Onn tablets on the market for about $50, and to drive prices even lower, the retail behemoth also provides open-box Onn tablets for as little as $32.
This is certainly not a new tactic for the retailer, following Walmart’s venture into the budget TV market — but it appears to be a very strategic and intentional move at a time when buyers are particularly cost-conscious and less likely to prioritize brand reputation for secondary electronics like tablets. A focus on the budget sector for tablets specifically also seems logical, as these devices generally cater to a niche dominated by light web surfing or other, less intensive activities where superior performance isn’t a key concern.