### Apple Watch Campaign Showcases Transformative Experiences
Apple and TBWAMedia Arts Lab – China have unveiled a campaign that highlights stories from three Apple Watch users whose lives were spared thanks to the device’s emergency functionalities. The initiative, named “Thankfully, I was wearing it” (“还好戴着它”), illustrates the profound experiences of individuals who gained from the Apple Watch’s features during crucial situations.
On Apple’s Chinese portal, a dedicated area for the campaign displays testimonials from three users: Me Junyan, Chen Huimin, and Yang Xiao. Each person shares their unique narratives linked to the Apple Watch’s functionalities such as Fall Detection, Crash Detection, and heart rate notifications. The campaign’s title echoes a phrase that has arisen spontaneously among Apple Watch users, commonly said following emergencies or health concerns.
Beyond the online material, the campaign features a special episode of the podcast “你，静不下来” (roughly translated as “You Just Can’t Settle Down”), hosted by Li Jing, a prominent interviewer in China and an Apple Watch user. During the hour-long episode, the three users narrate their life-saving experiences, including a tale of a significant car accident that triggered an emergency call via the watch.
For Chinese speakers, the complete podcast episode is available [here](https://podcasts.apple.com/cn/podcast/%E4%BB%8E%E9%99%A9%E5%A2%83%E4%B8%AD%E8%84%B1%E8%BA%AB%E5%90%8E-%E6%88%91%E6%89%8D%E8%AF%BB%E6%87%82%E5%B9%B3%E5%87%A1%E6%97%A5%E5%B8%B8%E7%9A%84%E6%84%8F%E4%B9%89/id1809736974?i=1000762908678). Subtitled portions from the interview can also be found on TBWA’s [website](https://lbbonline.com/news/Apple-Watch-Thankfully-Im-Wearing-It).
This campaign not only underscores the life-saving capabilities of the Apple Watch but also highlights the significance of wearable technology in improving personal safety and health tracking.