Google eliminates daily prompt restrictions and unveils a more affordable $100 AI Ultra plan.
Key information you should be aware of
- Google has revamped its AI subscription plans, introducing a new $100/month Ultra tier, lowering the price of the flagship option, and implementing a novel approach to managing AI usage.
- This new AI Ultra $100 plan is designed for intensive users, featuring 5x usage limits, access to Gemini 3.5 Flash, support for Google Antigravity, 20TB of storage, and includes YouTube Premium.
- Gemini Spark represents Google’s latest always-on AI assistant that seamlessly navigates Google services, integrates information, and acts on your behalf like a digital representative.
Google is transforming your payment method and interaction with its AI ecosystem. Fresh from I/O 2026, the tech giant revealed significant changes to its Google AI subscriptions, including a new tier, a reduction in its highest pricing plan, and an adjustment in how prompt limits are managed.
The standout update is the introduction of a $100/month AI Ultra plan that specifically targets advanced users, developers, technical leaders, and creative professionals. It boasts a 5x higher usage threshold compared to the Pro plan and is compatible with both the Gemini app and Google Antigravity, the firm’s new agent-first development environment.
Additionally, it provides an impressive 20TB of cloud storage and includes an ad-free YouTube Premium individual plan, enabling you to enjoy music or stream tutorials while coding. Deep within this tier is the rapid testing and debugging offered by Gemini 3.5 Flash.
Simultaneously, Google is reducing the price of its flagship AI Ultra plan from $250 to $200. You will still receive the same capabilities, which include an extensive 20x usage limit compared to the Pro tier in the <a data-analytics-id="inline-link" href="https://www