Last year, Formula 1 generated $3.9 billion in revenue, a 14 percent increase from 2024. Attendance has risen, races are selling out, and the audience is changing. It’s younger, louder, more online, more American, and more female. This shift is largely influenced by Netflix’s Drive to Survive, but it extends beyond that. In a Trending Now episode, culture reporter Christianna Silva and producer Teodosia Dobriyanova examine how 2025 became F1’s most successful year. Making fandom more accessible could democratize the motorsport.
How F1 Turned Into a Worldwide Phenomenon
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