The platform seeks to emphasize original content. Instagram creators focusing on original posts will see improved algorithm rankings. According to a recent Creators blog post, accounts predominantly reposting content without meaningful additions will not be recommended to users. This adjustment now includes photos and carousel posts, having previously applied to Reels. “Original content” consists of unique creations or significantly altered third-party material. Recommended methods for regular resharing accounts include using features like stories and collab posts. Aggregator accounts can regain recommendation eligibility by pivoting to original content over 30 days or appealing against their status. Topics: Instagram, Creators.
Instagram to Cease Recommending Aggregator Accounts to Users
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