Studios such as Naughty Dog and Santa Monica Studio have embraced an AI-powered animation tool. In a recent earnings presentation, Sony discussed its approach to AI, particularly in the context of PlayStation games. While acknowledging AI as a “powerful tool,” Sony maintains that the core vision and impact of games stem from human talent, with AI enhancing their capabilities. The company is using AI to automate workflows and improve areas like quality assurance and animation, exemplified by the “Mockingbird” tool, which swiftly animates 3D models using performance capture data. This tool has been utilized by studios like Naughty Dog and Santa Monica Studio in titles such as Horizon Zero Dawn Remastered. Sony collaborates with Bandai Namco to explore generative AI’s potential in video production, noting both increased productivity and certain limitations. Additionally, Sony reported a 46% drop in PS5 sales year over year due to price increases.
